Globe Content Studio 2018 | Studio: AOS | Role: Design & Motion
Rebrand of The Globe and Mail’s internal content studio
Reimagine a well-established traditional organization with deep heritage and history and in a contemporary context.
Globe Content Studio gave us full access to their visual archives. We set off to work utilizing some of the most powerful imagery in the history of the publication.
We weren’t interested in a caricature of Canadian pride, we wanted to express the real thing — a fusion of old and new through important and distinctly Canadian moments.
Being a digital content arm of a big publication granted the opportunity for a more modern approach.
The Globe Content Studio logo retains the shape of the iconic Globe and Mail square, white updating it through the use of a “Flex Mark” — fluid type to fit many sizes large and small.