Ratcliffe Design 2018 | Role: Art Direction, Motion
Crafting an identity system for a furniture designer
Ratcliffe Design is a furniture design shop located in Toronto, Ontario owned by Mary Ratcliffe. Mary needed to evolve her business from just her name into a brand system that will grow and change over time with new products.
Mary's work is crafted with proprietary techniques measured to perfection using the golden ratio.
This mathematical approach analyzes the proportions of natural objects — creating aesthetically pleasing results in Mary’s work.
Taking inspiration from her design process, I created a versatile grid system based on golden ratio measurements. This system is used throughout the brand identity to create unique layouts and patterns that pair nicely next to the photography.