Brand Identity, 2018

Crafting an identity system for a furniture designer


Ratcliffe Design is a furniture design studio located in Toronto, owned by Mary Ratcliffe. Mary needed to evolve her business from a name to a brand system that will grow and change over time with new products. Her pieces are crafted with proprietary techniques, measured to perfection using the golden ratio. This mathematical approach analyzes the proportions of natural objects—creating aesthetically pleasing results in Mary’s work.

Taking inspiration from her design process, I created a versatile grid system throughout the brand identity to create unique layouts and patterns that pair nicely next to the photography. 








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