Strack 2018 | Studio: Array of Stars | Role: Design & Motion
Developing a brand for a pioneering device management platform
Strack is a technology development company offering platforms that allow users to control devices and track analytics.
They approached the team at AOS in need of a bold brand identity that would clearly communicate their new bold product software and a visual system that could scale across their user interface.
The word 'strack' is a military term meaning buttoned up — the model of appearance for all others to follow.
With this in mind, we designed a visual system based on a dot grid pattern to keep everything in place; from typography, iconography and imagery.