Sunspire2017 | Studio: Bruce Mau Design | Role: Designer

Refreshing the packaging of a baking chocolate brand

The Challenge

Refresh the SunSpire package design to increase awareness for their product and help them stand out from their competitors, drawing attention to their delicious product line.

The Approach

The approach was rooted SunSpire’s core principles — the company’s commitment to only using real ingredients. Anyone buying SunSpire baking chocolate can feel good knowing they are indulging in chocolate that is committed to being honest, responsible and delicious.

The redesign of the packaging focuses on bright refreshing colours to create an appearance that is inviting and sincere. To preserve the SunSpire heritage, we refreshed the iconic purple and evolved the SunSpire wordmark with more refined letterforms.

© Alon Baum 2020